The One Secret You Must Know to to Build a Successful Blog

The most important work you’ll ever do on your blog happens before you create the blog. You need to know your audience. Otherwise you’re just shooting arrows in the dark… You have no hope of hitting your target. So what’s the one secret you must know?

I’ve been blogging for ten years. Until 2005, blogging was regarded as a weird preoccupation of geeky types. Then businesses caught on: a blog was a powerful business tool.

Once that realization dawned, blogs proliferated, and it was no longer enough to have a blog, you had to sharply target your blog to appeal to a particular audience. If you didn’t, you received little traffic. Other, more sharply targeted blogs, stole your traffic.

Therefore, that’s the ONE secret you must know in order to build a successful blog-site.

In a nutshell: know your audience and build a rapport.

Let’s look at how this works when you want to create a new blog.

You want to create a new blog for your business — a gym. You decide to target “health”. STOP! That’s much too amorphous. Enter the search term “health” into Google, and you’ll be face with over two trillion pages which reference health in some way.

That might be way more competition than you want to face.

If you’re sure you want to go with the health topic however, you can. Just focus a little more. A laser is much more powerful than a flashlight.

You could target:

* “Health” in your local area (your city). This gives you an excellent entree into Google, because Google Places lets you claim your local business listing, and this provides instant traffic to your website and blog; or

* Sports health, if your gym’s clientele is made up primarily of people who engage in various sports. (Or any other topic which is relevant to your gym’s membership.)

For business blogs, always think local, because local relevance is the direction in which the Web is heading.

But what if you’re an individual, rather than a business?

The same rules apply. Think local, and think targeted traffic.

Let’s imagine you’re working in a medical field, and you want to create a “health” blog, because you feel you have lots of valuable information to share.

Enter “health + _________ (your city)” into the Search field on Google. What’s the competition?

Whether your competition is huge, or minimal, you’ll still need to target further. How about preventative health for pregnant women? Or people who are under stress?

I hope I’ve given you something to think about. Remember, the secret to building a successful blog is knowing your audience, writing for them, and over time, building a strong rapport.

What You Can Learn From the Best Health Blogs And When You Should Go to the Doctor

Used well, the blogosphere can be a magnificent source of healthcare information for patients. While consumers must always take care to evaluate the authority of the websites they visit, those who frequent the best medical blogs have some great tools at their fingertips. Of course, like all tools, they are only effective if a patient knows when to use them. Here are our suggestion for what to look for in the top healthcare blogs, and when you should skip them.

Enhancing Health and Wellness

There is a reason so many practitioners emphasize preventative medicine: It works.

When a consumer decides to take control of their own health, costly and debilitating–possibly even fatal–diseases closely tied to lifestyle choices can stopped before they ever have a chance to gain a foothold in that consumer’s life. Of course, making healthy choices and practicing life-enhancing habits presupposes that consumers have access to accurate, authoritative health information. The best health blogs can be an ally in anyone’s search for general health and wellness information. These resources bring readers the most up-to-date medical thinking, and the information is usually vetted by experts in the field.

Learning About Diseases and Conditions

Not many things in life could be worse for a healthcare consumer than leaving the doctor’s office with a diagnosis but without any idea what that means for their life. Even when physicians take the time to provide their patients with insights as to what their diagnosis means, patients are often too flustered to really taking what the practitioner is saying. It makes sense to gain a little distance before trying to understand what their diagnosis means. The top healthcare blogs can be a great source of information written with consumers in mind on every conceivable condition and disease. By using this information to enhance their understanding the implications of what their physician has told them, patients can take the first step towards improving their outcomes.

Understanding Accepted Treatments

The best health blogs are also a great source for patients seeking to understand their treatment options. Today’s healthcare consumers want to know why their care teams are pursing the particular course of action they have chosen, what side effects to watch for, and how they can improve their chances of success.

Knowing What to Ask

Finally, top healthcare blogs are a fabulous resource for consumers who know it is in their best interest to ask their physician questions, but who also do not know what those questions should be. By taking the time to learn what questions he should be asking, he can become more proactive in understanding and implementing his physician’s advice.

So, when should a patient skip the Internet and head straight for a medical practitioner? Certainly no one should be checking the Internet instead of heading to the doctor in any of these situations:

Emergencies

Trying to Arrive at a Diagnosis

When Symptoms Seem Serious

In these cases, consult with a profession immediately.

Professional Blog Writer Secrets For Best Blogging Practices – 10 Tips To Get More Blog Visitors

My 10 Secrets For Getting More Blog Visitors: Make Them Yours!

As a professional blogger, I have found that most times my clients (the blog owners) are not so comfortable using social marketing strategies or are simply unaware of the great outreach of easy social media tools. But, if you have a Twitter account please promote your blog via Twitter! One catchy blog topic can help you generate many remarks by a simple technique like ‘Alert on latest debate on XYZ topic – your comments welcome on my post’ followed by your blog link!
Actively seek out topics for your blog that are related to your industry’s latest controversy since nothing heats up audience interest as much as this twin sister to gossip does! You can actually double blog traffic by using buzz words in blog titles and posing open-ended questions that invite debate. Then get word about these latest blog posts out to all community members randomly and invite opinion. People love to be considered smart enough to be asked for their views!
Conduct a single question poll on a core topic in your blog niche, headlining it with the query and leaving answers open for a limited time, say for a week. Mention you will pick one best answer from reader comments – this will encourage healthy competition and worthwhile blog responses that are on topic, instead of the standard ‘great post.’ For example, a health blog can have raise the question ‘What is your view on legalizing Marijuana?’ and a fashion blog can post a blog article on ‘Best way to clean leather boots?’
Solicit experience sharing from your blog readers and you will have a regular following that will be happy to recommend your blog, helping you promote it online. For example, everybody loves a bit of attention, so grant that to your readers and arrange a blog contest – something simple like ‘forgotten childhood games,’ ‘most romantic date venue’ or ‘my favorite coffee brand’ are all questions that would show a human side of your readers and encourage them to talk about themselves. They are sure to return to talk some more next time you post – just don’t forget to alert these responders!
Integrate social sites like StumbleUpon with your blog promotion efforts and don’t be shy about asking friends to use it to help you out. Though traffic is initially slow, its steady and effective for quality blog traffic.
Comment on other blogs and provide a link to a relevant post of yours that is on-topic. This is a great but under-utilized way of diverting prospective blog readers to your blog provided you have posted a topic that is related, whether in a positive or negative way, to the current blog post. This will arouse reader curiosity and encourage responses.
Always acknowledge comments from blog readers. Many bloggers find it tedious to reply to comments or simply lag behind in responding to comments, but if someone has taken the time and initiative to respond to your post, it’s a good sign you’ve managed to get their attention. A friendly response can help you retain that reader, so make an effort to do that!
Make comments open and available to all instead of limiting time periods for general blogs. This way even if your blog titles, tags or hot keywords are found in online searches 2 or 3 years down the line by people looking for related data, your blog earns that traffic too!
Choose evergreen topics for your blogs over time sensitive articles and stick with general interest topics that provide useful information to readers or fill a gap. Keep what you had for lunch under wraps, ditto for your pet peeves!
Don’t filter out the critical comments as charged up opinions only make you seem more of a confident authority on the topic, showing other readers you are ready to cope with opinions different from yours without getting personal or upset.